This study seeks to demonstrate the role of green marketing in enhancing the environmental dimension of sustainable development, based on the environmental challenges associated with the depletion of natural resources and the increase in industrial pollutants. The study focused on the importance of adopting environmentally responsible marketing practices that contribute to protecting the environment and achieving a balance between economic activity and the preservation of resources for future generations. This study adopted the descriptive approach to achieve its objectives and test its hypotheses. In the field context, a purposive sample was selected from the research community to collect the required data. This data was subjected to statistical analysis, which yielded a number of results, the most important of which are: There is a statistically significant positive relationship between the application of green marketing principles and the achievement of environmental benefits, which positively impacts the environmental performance under study. The analysis results showed that the company achieved a high level of contribution to the environmental dimension of sustainable development, with an overall average of 4.10, significantly higher than the neutrality point. There was consensus on the company's commitment to reducing the environmental impacts of its activities, with an average of 4.62. Therefore, green marketing is an effective management tool for achieving a balance between economic activity and environmental protection. It also highlights the need to continue implementing green marketing strategies and expand partnerships and awareness programs to achieve a sustainable environmental impact. Keywords: Green marketing, environmental dimensions, sustainable development.