This empirical study investigates the reality of digital marketing implementation across five core dimensions (digital content, social media platforms, website quality, analytics and data, and innovation/modern technologies) within a representative sample of Libyan technical higher institutes. It also diagnoses the technical, human, organizational, and financial challenges impeding its maturity during the timeframe 2023–2025. Employing a descriptive-analytical methodology, a structured and validated questionnaire was administered to a stratified random sample of administrative leaders, faculty members, and technical/media staff. The sampling unit was identified at the individual employee level, and Thompson's (1992) formula was applied to determine a valid sample size of 180 valid responses from an institutional population of 127 technical higher institutes. The findings revealed an overall moderate-to-weak level of digital marketing practice with an overall mean of 2.61 (52.2%). The "Social Media Platforms" dimension ranked highest with a mean of 3.42 (High level), whereas "Analytics and Data" ranked lowest with a mean of 1.85 (Weak level). Technical challenges (Mean = 4.35) and financial constraints (Mean = 4.20) were identified as the most severe obstacles. Inferential statistics (One-Way ANOVA with Levene's test for homogeneity) indicated no statistically significant differences (α ≤ 0.05) in respondents' perceptions regarding practices or challenges based on qualification, experience, or job position, with small effect sizes (η²ₚ < 0.03). The study formulates an actionable framework incorporating evidence-based Key Performance Indicators (KPIs) and recommends establishing dedicated digital marketing units, allocating independent budgets, upgrading network infrastructure, and facilitating continuous professional development programs................... Keywords: ................Digital Marketing, Higher Technical Education, Digital Transformation, Digital Maturity, Technical Higher Institutes, Libya.